Because the cover is what people see first.
Since I changed my covers for The Ethereal Crossings, sales have been better--I've gotten twice as many downloads for Shadeland specifically, and for Christmas I'm expecting Fenridge and Northcliffe to really pick up.
They went ...
See the difference?
While I quite liked my original cover, I didn't think it said "I'm a mystery, PICK ME UP NOW". I think Shadeland is now much better off, along with Fenridge and Northcliffe :)
As for more specific sales numbers, normally I would get around 400-500 downloads a month for Shadeland, and with the new covers it is now well over 900 for the month between various retailers. So if you're going to publish your book, I suggest you get a professional to do it (it's worth the price) especially if you're getting print copies done through Createspace.
My other covers were...
And...
*New covers designed by www.bookcoversale.com*
That was all, just thought I would share how changing the covers has increased downloads/sales :)
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